Strategic Planning
Project Management
Market Research
Print Media
Integrated Online Advertising
Email Marketing
Public Relations
Graphic Design
From inception to completion, MDG Marketing Group can help you create an effective, targeted marketing and advertising plan. We assist in identifying the “market within the market” and will work with you every step of the way to ensure a successful campaign. Whether its gay men or lesbians with children, high household income or frequent travelers, MDG Marketing Group has the capabilities to reach any specific segment of this demographic.
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With our years of account and project management experience, the professionals at MDG Marketing Group know what it takes to run an effective campaign. From problem solving to time management, we pride ourselves on delivering the best customer service possible. Our agency promises personal updates and continual communication about the status of your campaign and we provide our clients a single point of contact for each project we oversee.
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For all of your gay and lesbian market research needs, MDG Marketing Group aligns itself with Community Marketing, the most cutting edge gay and lesbian market research company in the country. From custom web-based surveys to focus groups, field and customer service surveys to gay and lesbian advisory boards, our team handles it all. Through this strategic partnership, we have access to the most comprehensive gay and lesbian market research data available today. We recognize that there is no one particular gay market…there are many “niches within the niche” therefore MDG Marketing can assist you with identifying and reaching your particular portion of this demographic group.
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Through our relationship with Rivendell Media, the leading gay and lesbian media placement company in the United States and Canada, MDG Marketing Group is able to offer your company access to virtually every gay and lesbian publication currently in circulation. We can help you develop strategies, make recommendations and plan an overall campaign. Whether its local, regional or national exposure you’re looking for, MDG Marketing Group is confident in our abilities to bring your brand to the forefront of the gay and lesbian market segment.
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Integrated Online Advertising and E-Mail Marketing
As a strategic partner of Pink Banana Media, the leading gay and lesbian online media company, we can bring you all of the latest and greatest in online marketing services. Starting with Web 2.0 Marketing, MDG Marketing Group can align your products and services with the gay and lesbian community through services like Facebook, YouTube, MySpace and TripAdvisor.com. In addition, we can offer you blogging capabilities, banner advertising and e-mail marketing opportunities to help promote your business to the online gay and lesbian community.
Working with a network of strong websites related to the gays and lesbians, we can help match your products to the online community that’s right for you by targeting regions of the world and well as themes such as sports, travel and gender.
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PR is an essential piece of any marketing and advertising campaign. MDG Marketing Group is proud to partner with Tony Felice PR, a full-service public relations firm specializing in services aimed towards the gay and lesbian community. In offering this collaboration to our clients, MDG Marketing Group brings a wealth of experience and knowledge to each project we manage. Through our ongoing relationship with the gay and lesbian press, we can introduce and begin building awareness of your product or service to gay and lesbians on a local, regional, national or international level.
Graphic design is a crucial part of your marketing and advertising outreach and when considering gays and lesbians therefore your message must be created in a way that relays understanding, compassion and acceptance. The design team at MDG Marketing Group knows how important it is to speak to these individuals through images and messages that express your company’s willingness to accept them and recognize them for their diversity and dynamic lifestyles. We can assist you in creating marketing and advertising slogans, campaigns and ads that include these critical elements.
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